Appreciative Inquiry: A brief introduction
There are numerous ways to describe appreciative inquiry. Here is a practitioner-orientated definition:
Appreciative inquiry is a cooperative co-evolutionary search for the best in people, their organisations, and the world around them. It involves the discovery of what gives “life” to a living system when it is most effective, alive, and constructively capable in economic, ecological, and human terms. Appreciative inquiry involves the art and practice of asking questions that strengthen a system’s capacity to apprehend, anticipate, and heighten positive potential. The crafting of the “unconditional positive question,” often involving hundreds or thousands of people, mobilises the inquiry. Appreciative inquiry interventions focus on the speed of imagination and innovation instead of the negative, critical, and spiralling diagnoses commonly used in organisations. The discovery, dream, design, and destiny model links the energy of the positive core to changes never thought possible (Cooperrider, Whitney, & Stavros, 2008).
Appreciative inquiry is among the most effective change methodologies currently available. Numerous organisations globally have employed AI to implement transformative efforts. The premise is straightforward: Every organisation has something that works right—things that give it life when it is vital, effective, and successful. Inviting people to participate in dialogues and share stories about their past and present achievements, assets, unexplored potentials, innovations, strengths, elevated thoughts, opportunities, benchmarks, high-point moments, lived values, traditions, core and distinctive competences, expressions of wisdom, insights into the deeper corporate spirit and soul, and visions of valued and possible futures can identify a “positive core.” Appreciative inquiry links the energy of the positive core directly to any change agenda. This link creates energy and excitement and a desire to move toward a shared dream.
AI pertains to the generative rather than the affirmative (Cooperrider & Srivastva, 1987). Perhaps we ought to refer to it as Generative Inquiry. Generativity transpires when individuals collaboratively uncover or invent novel concepts that can beneficially transform their shared future. AI exhibits generativity in several ways. The pursuit of novel ideas, images, theories, and models emancipates our collective desires, transforms the social construction of reality, and consequently reveals options and behaviours that were previously unconsidered or inaccessible. When effective, AI produces spontaneous, unsupervised actions at the individual, group, and organisational levels, aimed at fostering a better future.
In the next session, we will examine the five fundamental principles of appreciative inquiry: the constructionist principle, the principle of simultaneity, the poetic principle, the anticipatory principle, and the positive principle. To effectively use AI, it is essential to understand these foundational principles of appreciative inquiry.
The Five Classical Principles of AI
The constructionist principle asserts the interconnection between social knowledge and the fate of an organisation, and it contends that the foundations of organisational transformation are inherent in the initial questions asked. The questions asked serve as the foundation upon which the future is envisioned and developed. As a result, the approach to understanding has significant implications (Gergen, 1994). To be effective as CEOs, leaders, and change agents, one must be proficient in reading, code reading, comprehending, and analysing organisations as dynamics. Understanding organisations is fundamental to virtually all organisational activities. Because different people think in various ways and the environment is becoming more complex, it’s important to keep exploring new and better ways of understanding things.
The essential resource for fostering effective organisational transformation is collaboration between imaginative and rational cognitive processes, which enable creativity and intellect in groups. Appreciative inquiry serves as a method for restoring imaginative proficiency. Regrettably, individuals’ customary metaphorical styles and analytical frameworks serve to characterise organizations manners. These techniques have frequently restricted management creativity and cognition.
Simultaneity principle: The principle of simultaneity posits that inquiry and change are not distinct phases; rather, they should occur concurrently. Inquiry constitutes a form of intervention. Change is initiated by the thoughts and discussions of individuals, the discoveries and knowledge they acquire, and the elements that shape dialogue and evoke visions of the future. Their presence is inherent in the questions posed. The questions establish the distinction between what is “found” and what is “discovered” (the data). The data serve as the foundation for the conception, discussion, and construction of future narratives.
Poetic principle: The idea that human organisations are like an “open book” is a good way to think about this poetic concept. The story of an organisation is always being written by many people. Also, the past, present, and future can all teach us something, inspire us, or help us understand something else. For instance, one can interpret a well-crafted poem or the Bible in numerous ways. The main point is that you can learn about almost any subject that has to do with people in any human system or organisation. The choice of question can focus on what makes individuals feel either alone or happy within any group or organisation. When people are creative or stressed from too much paperwork, they can be studied. There is a choice.
Anticipatory principle: talking about and picturing the future together is the most powerful way to make positive changes or improvements in an organisation. One of the main ideas behind the anticipatory view of organisational life is that the way a body or organisation acts now is based on its vision of the future. Like a movie projected on a screen, human systems are always projecting an expectation horizon ahead of themselves. This brings the future into the present in a strong way as a motivator. Groups exist because their leaders and caretakers have some kind of conversation or expectation about what the group is, how it will work, what it will accomplish, and what it will probably turn into.
Positive principle: This last principle is more concrete. It grows out of years of experience with AI. In simple terms, momentum for change necessitates significant levels of positive impact, social bonding, and attitudes like hope, inspiration, and the joy of collaborative creation. Organisations, as human constructions, are largely affirmative systems and thus are responsive to positive thought and positive knowledge. The more positive the questions used to guide a group in building an organisational development initiative, the more long-lasting and effective the change (Bushe & Coetzer, 1994). In important respects, people and organisations move in the direction of their queries. Thousands of interviews into “empowerment” or “being the easiest business in the industry to work with” will have a completely different long-term impact in terms of sustaining positive action than a study of “low morale” or “process breakdowns.”
Table: Summary of the 5 Traditional Principles of Appreciative Inquiry
| Principle | Summary | Details |
| Constructionist Principle | Words create worlds | Reality, as we know it, is a subjective vs. objective state and is socially created through language and conversations. |
| Simultaneity Principle | Inquiry creates change | The moment we ask a question, we begin to create a change. “The questions we ask are fateful.” |
| Poetic Principle | We can choose what we study | Teams and organizations, like open books, are endless sources of study and learning. What we choose to study makes a difference. It describes – even creates – the world as we know it. |
| Anticipatory Principle | Images inspire action | Human systems move in the direction of their images of the future. The more positive and hopeful the image of the future, the more positive the present-day action. |
| Positive Principle | Positive questions lead to positive change | Momentum for [small or] large-scale change requires large amounts of positive affect and social bonding. This momentum is best generated through positive questions that amplify the positive core |
Source: Cooperrider, D.L., & Whitney, D. A Positive Revolution in Change: Appreciative Inquiry. Taos, NM: Corporation for Positive Change, 1999.
Conclusion
These five principles are central to the theoretical framework of AI theorists for organising evolutionary change. These principles clarify that it is the positive image that results in positive action. The organisation must make the affirmative decision to focus on the positives and lead the inquiry.
References
- Barrett, F., & Fry, R. (2005). Appreciative Inquiry: A Positive Approach to Cooperative Capacity Building. Chagrin Falls, OH: Taos Institute Publishing.
- Bushe, G., & Coetzer, G. (March 1994). Appreciative inquiry as a team-development intervention: A controlled experiment. Journal of Applied Behavioural Science, 31, 13.
- Cooperrider, D. L., & Srivastva, S. (1987). Appreciative inquiry in organizational life. In W. A. Pasmore & R. W. Woodman (eds.), Research in Organizational Change and Development, Vol. 1 (129-169). Greenwich, CT: JAI Press.
- Cooperrider, D.L., Whitney, D., & Stavros, J.M. (2008). Appreciative inquiry handbook for leaders of change (2nd edn). Crown Custom Publishing, Inc.
- Gergen, K. (1994). Realities and relationships. Cambridge, MA: Harvard University Press and Social Construction: Entering the dialogue (2004). Chagrin Falls, OH: Taos Institute Publishing.
- Stanton, Nigel (2025). Appreciative inquiry, understand these 5 principles and understand how something really changes in your team or organization. Retrieved from https://www.croeso.nu/blog/appreciative-inquiry-begrijp-deze-5-principes-en-begrijp-hoe-er-echt-iets-verandert-in-je-team-of-organisatie/ (Accessed 24 June 2025).


